How Small & Medium Nonprofits Can Best Use Email Lists To Make Online Fundraising WorkLearn what you need to do to stay in touch with your many constituents, without overwhelming them with e-communications. Effective email and email lists are the key to online donations.Email lists are the most important part of your online marketing and communications. Even small shops can afford a listserv to make email communication a breeze. This is a how-to seminar with lots of tips and techniques. It is NOT a vendor review.This archived seminar shows you how to:Review the fundamentals of email communications.Know the options for inexpensive email lists and how little a good program can cost.Understand the limits and opportunities for using email in your fundraising.Discover how to collect addresses and avoid being labeled as SPAM.Learn the different email formats and which one(s) to use when.Don’t have time to view or listen to the entire presentation? Check out the related articles below for all the most important takeaways.